They are the norm in the advertising industry, but are pitches really absolutely essential? Born to recreate (without much success) real interactions between agencies and clients, “pitches” are in the eyes of many a holdover from the past whose expiration date has long expired. This is what Avi Dan believes, who in an article for
Read MoreAfter recently ditching the slogan “Never Knowingly Undersold. Therefore, british retailer John Lewis debuts a new “claim” (“For All Life’s Moments”) in a spot that exudes emotion from every pore and places fatherhood in the spotlight. Signed by adam&eve DDB. Therefore, john Lewis’ flagship agency for several years, the advertisement focuses on a father enjoying
Read MoreThe Epica Awards have officially announced that David Griner , co-founder of the non-profit organization Creative Ladder, will be the jury president for this year’s edition . Before co-founding Creative Ladder, Griner spent more than 15 years as a writer and editor at Adweek . Creative Ladder provides students with training and coaching so that
Read MorePhone number Product Industry data for various purposes and avoid potential exploitation or harm to users. Artificial intelligence determines the options for artificial intelligence driven functions. Therefore, Privacy-preserving AI: Use privacy-preserving AI technology to analyze phone number data without compromising personal privacy. AI Ethics Framework: Establish a comprehensive AI ethics framework to guide the responsible
Read MoreWe have Boost Your spoken with Juan Romero de Terry and Willy Vázquez, founders of the agency . How did the idea for Hello Monday come about? Did you expect this great growth? «We started mixing news and humor on Mondays, hence the name. We just wanted to get some followers because that was the
Read MoreA room Tap into full of Xiaomi products with a fun and complicated challenge: stack each of the boxes in just 200 seconds until reaching the exact height of 2 meters, which is precisely the height of the goalkeeper. The participants got to work trying to achieve the established objective without knowing that at the
Read MoreIf we want to increase our chances of success with our marketing strategy , we cannot have simplistic and/or single-channel approaches. That is to say: Something relatively common in SMEs is that they tend to opt for optimizing their presence in their “preferred” channel and practically ignoring the rest. I understand that it depends on
Read MoreBrand marketing, branding, brand strategy… in addition to practically synonymous terms, they are practically unknown territories for SMEs. For a small company, marketing, and even more so if it is digital, is synonymous with sales. If I invest X, I want to get at least X +1%. Something that all of us who are dedicated
Read MoreHow do we act when faced with problems? What is our instinctive reaction? Try to avoid them, right? The downside is that when we do this, the situation is not solved. We only postpone the problem . It’s human, it’s something we usually do on many occasions. Personally it has happened to me on many
Read MoreProviding relevant content to your audience is Subject line essential for a successful email marketing campaign. So, leverage email segmentation to ensure the content you send covers the right pain points. Email segmentation allows you to send specific content to specific prospects based on previous emails or actions they have taken on your website. This
Read MoreUsing proper etiquette is essential, especially when pitching Use proper prospects calmly. Therefore, avoid writing in all caps and don’t add too many exclamation points. The only scenario where all caps might be appropriate is if you use it to emphasize a deadline. For example, this is the last email in Ramit Sethi’s sequence to
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