John Lewis portrays the odyssey of fatherhood in this spot edged

After recently ditching the slogan “Never Knowingly Undersold. Therefore, british retailer John Lewis debuts a new “claim” (“For All Life’s Moments”) in a spot that exudes emotion from every pore and places fatherhood in the spotlight. Signed by adam&eve DDB. Therefore, john Lewis’ flagship agency for several years, the advertisement focuses on a father enjoying his newborn daughter at home. Therefore, where he comes face to face with many challenges: sleepless nights. Therefore, stained clothes and the inconsolable crying of the little girl.

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The spot does not stop, however, in category email list the first months of the relationship between father. Therefore, daughter and follows the beautiful bond born between them over several years. The viewer witnesses all the big little milestones with which parenthood treats new parents: the first words. Therefore, the first steps, meals (often fraught with difficulties). Therefore, even the seemingly mundane trips to the supermarket. If you do not see the embedded video correctly, click here In the final scene of the advertisement. Therefore, the father , who is barely holding back his tears.


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Drops his daughter off at school on the BJ Leads first day of her new school year. The song “La La Lu” by Peggy Lee provides the perfect sonic counterpoint to the new John Lewis spot , produced by MJZ and directed by Juan Cabral. «’For All Life’s Moments’ is not a slogan. It is a phrase that communicates to the viewer what we represent,” explains Claire Pointon, customer director of John Lewis. “We are very clear about those moments in which we want to win over our customers and also the products, services and experiences that connect with those moments ,” Pointon emphasizes.


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