Your email service provider (ESP) plays a critical role in your email deliverability. In fact, it’s one of the most important factors in determining whether your emails end up in the inbox or the spam folder. Here are some of the ways your ESP can impact your deliverability: Sender reputation: […]
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The email header is the first thing your subscribers see, so it’s important to make a good impression. A well-written email header can increase your open rate by as much as 50%. Here are 10 tips for writing email headers that convert: keep it short and sweet. Your email header […]
