Tag: top industry data

They are the norm in the advertising industry, but are pitches really absolutely essential? Born to recreate (without much success) real interactions between agencies and clients, “pitches” are in the eyes of many a holdover from the past whose expiration date has long expired. This is what Avi Dan believes, who in an article for

We have Boost Your spoken with Juan Romero de Terry and Willy Vázquez, founders of the agency . How did the idea for Hello Monday come about? Did you expect this great growth? «We started mixing news and humor on Mondays, hence the name. We just wanted to get some followers because that was the

If we want to increase our chances of success with our marketing strategy , we cannot have simplistic and/or single-channel approaches. That is to say: Something relatively common in SMEs is that they tend to opt for optimizing their presence in their “preferred” channel and practically ignoring the rest. I understand that it depends on

Providing relevant content to your audience is  Subject line essential for a successful email marketing campaign. So, leverage email segmentation to ensure the content you send covers the right pain points. Email segmentation allows you to send specific content to specific prospects based on previous emails or actions they have taken on your website. This