They are the norm in the advertising industry, but are pitches really absolutely essential? Born to recreate (without much success) real interactions between agencies and clients, “pitches” are in the eyes of many a holdover from the past whose expiration date has long expired. This is what Avi Dan believes, […]
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We have Boost Your spoken with Juan Romero de Terry and Willy Vázquez, founders of the agency . How did the idea for Hello Monday come about? Did you expect this great growth? «We started mixing news and humor on Mondays, hence the name. We just wanted to get some […]
If we want to increase our chances of success with our marketing strategy , we cannot have simplistic and/or single-channel approaches. That is to say: Something relatively common in SMEs is that they tend to opt for optimizing their presence in their “preferred” channel and practically ignoring the rest. I […]
Providing relevant content to your audience is Subject line essential for a successful email marketing campaign. So, leverage email segmentation to ensure the content you send covers the right pain points. Email segmentation allows you to send specific content to specific prospects based on previous emails or actions they have […]
It doesn’t matter that in some latitudes it is almost summer or that due to climate change snow is also conspicuous by its absence in the northern hemisphere, we all invariably fantasize about a white Christmas when December appears around the corner. A beautiful (but dark) spot launched in the […]
