What Does a PPC Specialist Do

Have you an analytical brain? Do you like data and numbers? Or are you intrigued by AI and want to use it to generate leads? If this sounds like you, then Pay-Per-Click (PPC) marketing could be a great area to explore.

Plus, PPC marketing specialists are in hot demand right now with salaries that typically range from $50,000 to $80,000 per annum according to talent.com.

Interested? Let’s look at the role of a PPC specialist, the skills required, and see what’s required to succeed.

What is a PPC marketing specialist?

A PPC marketing specialist is a digital marketer that specializes in the art of paid marketing using platforms such as Google Ads or Bing Ads.

They use a mix of creative and analytical strategies to target specific audiences and earn the best possible return on investment from various paid marketing platforms. This requires the planning and optimization of paid campaigns.

PPC marketing is a varied, demanding, and rewarding role with many different duties and skills to consider.

Is PPC a good career?

a simple photo app created by Matt Moss as a personal side project for his girlfriend. It became so popular amongst friends and family, that Moss decided to BJ Leads  users can also upload photos to a ‘locket; which is then automatically shared and refreshed with the locket on the screens of family and friends.

The app rose to the top of the App Store charts after launching on New Year’s Day in 2022 and has been downloaded 20 million times. Since its launch, Locket has seen over 1 billion photos shared according to TechCrunch.

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