Marketers know that the realm of social media moves fast. There are algorithms to track, new features to understand, and countless trends to tap into, especially the rise of AI tools for social media.
The popularity of social media platforms can fluctuate over time due to various factors, including changing user preferences and the emergence of new ones. We just need to look at the decline in popularity and users of Clubhouse and Be Real to see how quickly things can change in the social media realm.
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TikTok creators have developed another app, Lemon 8, that’s making waves. A combination of Instagram and Pinterest (a board-style format), Lemon 8 is built for content creation with an emphasis on photos over videos.
The app is one of the most downloaded lifestyle apps in Apple’s App Store and has over 5 million downloads in the Google Play store.
The content on Lemon8 is split into seven tabs that show
Locket
Locket is a simple photo app created by Matt Moss as a personal side project for his girlfriend. It became so popular amongst friends and family, that Moss decided to BJ Leads launch it on the Apple Store.
The function of the app is simple – it allows users to view live pictures from family and friends from an iPhone’s home screen. Users can invite and add contacts and then add the app’s widget to a phone. The app will show the photos of contacts as they add images during the day.
