Economic uncertainty and fear of a possible recession is one of the main concerns of consumers today. But, despite this, people continue buying and, in fact, their purchases are expected to increase during the Christmas campaigns . At this time, companies take the opportunity to make cash and close the year with good feelings. However, they can also be an opportunity to become known as a brand. According to an Ipsos Consumer Continuous study commissioned by Google , 43% of consumers around the world say they like to stay up to date with the market to learn about new brands, even if they do not plan to buy at that moment.
From consumers to clients: techniques to build user loyalty
This Christmas season, 47% of users look for gift ideas on the Internet and 44% are already starting to make gift lists , according to Google’s Ipsos category email list Consumer Continuous study. Consumers are preparing for so-called “intuitive shopping,” where people search and find inspiration at the same time, so brands should not miss the opportunity to capture their attention. Strengthen confidence in purchasing decisions According to this study, video ads can help brands offer relevant and personalized experiences to their audiences and thus show the value of their brand and products.
Offer quality products and experiences
Searches containing cheap and best have grown globally by more than 40% annually , according to Google data. At the same BJ Leads time, the Google/Ipsos Shopping Tracker online survey shows that 76% of American shoppers want to buy higher quality products that last longer . Thus, companies that opt for products made with quality materials, purchasing facilities ( such as returns or different shipping options) and good purchasing experiences will be able to convert consumers into customers.