The latter can be set and modified much more often if it results in more efficient execution of the higher category. All this so that you do not have to change tactical and strategic goals. Objectives may also change in the event of external factors that may significantly affect the situation in the company. Major
Read MoreEsther Daga, Powell Software’s head of marketing, believes that in this intense economic context, managers nd to control costs and demonstrate the ROI of the tools they use. How can you achieve this? – Prioritization of tools that meet the nds of each department. – Ensuring that technology simplifies tasks. – Look for a technology
Read MoreWhich leaves any other company in the industry behind. When is a brand strategy neee? Brand strategy is useful when talking to potential shareholders and investors. However, it cannot be built without a complete set of data about the company’s situation. Therefore, it should be base on an earlier analysis – a marketing audit .
Read MoreA tool for finding insights and identifying. Customer nes Using heatmaps, you can easily analyze clicks, scrolling or hovering over. All these activities are present in the form of a simple visualization in a color scale from r to blue. In turn, thanks to the recordings, you will. See exactly how your website is seen
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