How to create A/B Tests with Google Optimize to improve Conversion. Google Optimize is a free Google Analytics 360 testing platform , with which you can create experiments and A/B tests, with the aim of improving the conversion ratio [CRO] of your website. Optimization is directly related to conversion. Google Optimize is the ideal platform to carry out tests with different versions of elements and designs of your website and, depending on the results, design your website to improve the conversion of your objectives.
What is Google Optimize and how it works
What is Google Optimize and how it works. Google Optimize is a tool that connects with your website and allows you to create experiments and A/B tests of the different elements of your website. You can play with different formats and designs , without needing to duplicate your page. You will be able to test and measure the performance of each of them, according job function email list to the behavior of the users who visit your website. The platform allows the optimization of your landing pages , the correction of usability and web architecture.
How to install and activate Google Optimize step by step
How to install and activate Google Optimize step by step. To install Google Optimize, you will need to take a few previous steps: Create a Google Analytics account . Use the BJ Leads Google Chrome browser. Create an account in Google Tag Manager. Create an account in Google Optimize. Install the Google Optimize Chrome extension on your computer.