Without a shadow of a doubt, is the conversion rate from qualifi leads ( MQLs ) to sales . By analyzing this conversion, we are able to evaluate the success of the integration between Marketing and sales — since MQLs, in most cases, are (or should be) a responsibility of the Marketing team! Formula to calculate conversion rate To find out what your conversion rate is, simply divide the number of conversions by the total number of visitors and then multiply by 100 . Check out the basic formula to calculate: formula to calculate conversion rate For example, if your website receiv 500 visitors and 50 of them fill out a contact form, the conversion rate for that form is 10% ! Pretty easy to calculate, right? Lead Calculator Spreadsheet What is a good conversion rate.
In the context of Marketing the most important
The definition of a good conversion rate varies depending on the target audience and industry — as an excellent conversion rate for one may be just average for another! So one way to evaluate your conversion rate is to compare it with benchmarks in your sector and consider your own potential customer has already recogniz their problem, knows that there are some ways to solve it and is now researching the different solutions available for this, comparing options and evaluating which is the best choice for them. To win over consumers at this stage, it is important to present cases and testimonials from customers who have.
He has probably already gone through
Successfully us your solution. Additionally, retargeting — which involves target online advertising to remind potential customers about your solution after they have visit your website — can be a strategy with good conversion BJ Leads potential ! 4. Purchase intention or decision In the last stage, the consumer is ready to make their purchasing decision . He has probably already gone through all the stages of the journey and will finally make his choice! This is the time to offer incentives , such as special offers, discounts, promotions or exclusive packages. I recommend using clear and direct calls to action ( CTAs ) to guide the customer on.