Connected customers demand connected companies

At least 70% of the top thirty large American companies from twenty-five years ago – of which twenty were the first in the world – have been replaced in that ranking by others such as Microsoft, Apple, Google… In this culture there is upward and downward mobility, which means that merit, innovation and the spirit of risk are rewarded. If we do the same exercise with Connected customers the top thirty in Europe twenty-five years ago, we will see that, in this case, all but one or two remain the same. Therefore, there is no mobility because risk and initiative are not encouraged in our context. When Google’s chief strategy officer visited North Africa during the revolutionary outbreak of.

The Arab Springs and observed

Young North Africans desperately searching with obsolete mobile phones. For the almost impossible access to networks that would allow them to communicate with others. He concluded that the The first driver of innovation is necessity. The search for anomalies executive data is more the responsibility of creative individuals than of regulated organizations, perhaps because of what the great automobile popularizer Henry Ford once explained: “If I had asked my clients what they needed, they would have said a better horse.” ”. Disruptive innovation is based on the discovery of anomalies that open up a new way of doing things, which is why it is very difficult to find a place in an organized business structure. Let’s take a look at Uber, a fabulous piece of user technology that connects drivers with passengers.

But in itself Connected customers

Wasn’t particularly innovative until it brought the “zero marginal cost” benefit. That allowed Uber to use drivers in a “delivery BJ Leads for everything” model with no incremental costs. It costs the same to deliver or carry anything: customers, fast food, packages or products. These changes could predict a Kodak moment for many. Courier and parcel services, but there are more effects. Uber recently purchased an API that allows other companies to use Uber services. For example, an app for reserving tables at restaurants can include Uber as part of the service. So that reservation automatically includes an Uber round-trip. It is a scalable breakthrough that integrates 0 marginal cost with the right technology. Imagine a business world where everything is connected. 

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