Having a great story to communicate therefore does not only have to do with businesses that target people; in fact, this change of perspective starts from the assumption that even in b2b companies, purchasing decisions are made by people , so it is they who need to be spoken to. The idea of people to people helps us create an engaging, emotional and emotional communication strategy that reaches people’s hearts – even in a business to business context. The branding strategy must address people, be created with the idea of creating a bond with prospects who, from the screen of their devices, interact with company content.
Having a story to tell
The first step to generating positive feelings in people who have to make purchasing decisions. Anyone, in fact, is more likely to be attracted first emotionally and then rationally, which is why it is essential to work on feelings. Let’s get into the merits of corporate storytelling, with some useful advice for putting it into practice and obtaining results. Communication must be targeted To work, a big story must first of all relate to a specific target.
A story told to excite
That a CRM is designed to solve. Getting customer information from different platforms slows down your marketing efforts, but having it stored in one central location will allow you to get a healthy view of the current state of your business BJ Leads relationships with your customers. The benefits of HubSpot are countless, but the most important is the consolidation of all lead and customer data. With just one click you can access all communications, deal status, proposals, contacts and much more.