The Science of Writing Email Headers

Your email header is one of the most important parts of your email. It’s the first thing your recipient sees, and it can make or break the success of your email campaign. A well-written email header will: get your recipient’s attention make them want to open your email give them a clear idea of what your email is about there’s a science to writing effective email headers. Here are a few tips to help you write headers that get results: keep it short and sweet. Your header should be no more than 70 characters long. This will ensure that it’s visible on most email clients. Use keywords. Include keywords that are relevant to the content of your email. This will help your email get found in search results. Use strong verbs. Verbs add action and urgency to your header.

Example instead of writing

Product announcement,” try “introducing our new product.” use numbers. Numbers are attention-grabbing and can help you quantify the benefits of your offer. For example, instead of writing “get a free gift,” try “get a free $100 gift card.” use personalization. If you can, personalize your header with the recipient’s name. This will make your email feel more personal and increase the chances of it being opened. Here are some examples Photo Restoration Service of effective email headers: new product announcement: get 20% off your first order limited time offer: save 50% on our best-selling products free shipping on all orders over $50 get a free gift with your purchase introducing our new website by following these tips, you can write email headers that get results. So what are you waiting for? Start writing better email headers today! In addition to the tips above, here are a few more things to keep in mind when writing email headers: use a clear and concise subject line.

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Use active voice avoid using all caps or exclamation points

Proofread your header carefully before sending your email. By following these tips, you can write email headers that are clear, concise, and effective. This will help you increase the open rate of your emails and improve your email marketing results. Here BJ Leads are some additional resources that you may find helpful: how to write the best email headersresources how-to-write-the-best-email-headers the science of email headers how to write effective email headers helparticle understanding-email-headers i hope this helps!


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