The 7 Deadly Sins of Email Headers

Email headers are the first thing your subscribers see when they receive an email from you. They’re also one of the most important factors in determining whether or not they’ll open your email. That’s why it’s so important to get your email headers right. But what makes a good email header? And what are the things you should avoid? In this blog post, we’ll take a look at the 7 deadly sins of email headers. By avoiding these sins, you can improve your open rates and get more people to read your emails. Sin #1: using a generic subject line one of the biggest mistakes you can make with your email headers is using a generic subject line. Something like “newsletter” or “new products” is just not going to cut it.

Your subscribers are bombarded with emails every day

And they’re not going to open an email if they don’t know what it’s about. Instead, use a subject line that is specific and attention-grabbing. Something like “get 20% off your next order” or “new product launch: our best product yet!” is much more likely to get your subscribers to open your email. Sin #2: using all caps all caps is a surefire way to E-Commerce Photo Editing make your email header look spammy. It’s also very difficult to read, so your subscribers are less likely to open your email. If you want to emphasize a word or phrase in your subject line, use bold or italics instead. This will make your email header look more professional and inviting. Sin #3: using too many words your email header should be short and to the point. If it’s too long, your subscribers will be less likely to read it. A good rule of thumb is to keep your email header to 50 characters or less. If you have a lot of information to convey, you can use a longer subject line, but make sure it’s broken up into clear and concise phrases.

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Using exclamation points exclamation points

Can be used to add emphasis, but they should be used sparingly. If you use too many exclamation points, your email header will look unprofessional and spammy. A good rule of thumb is to use no more than one exclamation point in your email header. Sin #5: using misleading subject lines don’t use a subject line that is misleading or deceptive. If your email header promises something that the email doesn’t deliver, your subscribers will be BJ Leads disappointed and they’re less likely to open your emails in the future. Be honest and upfront about what your email is about in the subject line. This will build trust with your subscribers and make them more likely to open your emails. Sin #6: using irrelevant subject lines if your email header is irrelevant to the content of your email, your subscribers are less likely to open it. Make sure your subject line accurately reflects the content of your email so that your subscribers know what to expect.

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