We know there are limitations related to resources. If we don’t avoid the use of resources in the long-term, we will not be able to grow as we are growing now. So it is very important to make these circularity commitments. It’s also a consumer expectation. What is the business case Consumers are asking for more reusable and recyclable packaging. They don’t want packaging in hand that they cannot put in a recycling bin. Wright: To add to that, if you’re reducing the weight of the glass, you’re reducing transport costs.
How are you pursuing circularity, especially for packaging?
Christophe: Around 99% of our packaging is technically recyclable, but where the recycling rates are low, we want to increase them. Wright: We’ve got Iran WhatsApp Number Data recycling initiatives in different countries, but we want What is the business case to work with 10 of our key markets to improve the recycling rates. As part of that, we’re looking at all elements of our packaging, seeing how we can increase the recycled content and reduce the weight. We’re also a signatory of the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment. The other thing is we’re looking to pilot projects that rethink how we distribute our products.
Do our products always have to be in a single glass bottle?
What other ways can we think about distributing or reusing the bottles that we already have? For example, in India they have an initiative China Telegram Number where they collect and reuse the bottles. What are the biggest challenges you’ve encountered so far in adopting a circular approach? Christophe: For many years we had a linear model. The main challenge is changing the way employees think and design products to be circular. Another is engagement within the industry.
