Your brand voice is one of the most important aspects of your marketing strategy. It’s what sets you apart from your competitors and helps you connect with your target audience on a personal level. But it can be difficult to maintain a consistent brand voice across all of your marketing […]
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Calls-to-action (CTAs) are one of the most important elements of any email marketing campaign. They are the instructions that tell your subscribers what you want them to do, whether it’s to buy a product, sign up for a newsletter, or learn more about your company. A well-crafted CTA can make […]
The email header is often overlooked, but it can be a powerful tool for getting your recipient’s attention and increasing the chances that your email will be read. One way to do this is by using a question in the header. When you ask a question in the email header, […]
Your email header is the first thing your subscribers see, so it’s important to make it count. A well-written email header can increase your open rate by as much as 50%. Here are some tips on how to write email headers that drive open rates: keep it short and sweet. […]
